Real Results with Real Attention
Lumen Research
- Marketing Services, Research
💡 About The Company
Lumen Research is a cutting-edge eye-tracking technology company on a mission to help brands turn attention into action. Since 2013, they’ve gathered data from over 700,000 individuals, tracking billions of eye movements and analyzing millions of ads. The result? A powerful predictive attention algorithm that helps brands plan, buy, and optimize media more effectively across all channels—ensuring media spend is aligned with actual audience attention.
Lumen doesn’t just gather data—they translate it into meaningful insights. Clients rely on Lumen’s analytics to understand what their marketing campaigns are really costing them, and how much they’re actually delivering in return. Each report brings together relevant data, analyzed with Lumen’s proprietary attention metrics to generate high-impact PowerPoint reports. These presentations provide actionable results on metrics like cost per 1000 of attentive seconds (aCPM), prompted/spontaneous recall, and more!
But there was a problem: the process of building these reports was manual, time-consuming, and unscalable—until Lumen’s data analytics team discovered INSYNCR.
🔥 Challenges Faced
Repetitive Reporting Was Slowing Them Down
Lumen’s Data Analysts were drowning in manual tasks:
- Copy-pasting Excel data into PowerPoint:
- Broken links that needed constant fixing:
- First-come, first-served client demands:
- Pressure to hit deadlines with no room for scale:
Analysts created dozens of client reports through manual copy-pasting from Excel into PowerPoint.
Reports had to be manually tailored for each client using fragile Excel–PowerPoint links that often broke when file paths changed.
Report requests came in on an ad-hoc basis, often with urgent turnaround times, and were handled on a first-come-first-served basis.
Analysts were drowning in repetitive tasks, unable to scale their efforts or focus on higher-value insights and data refinement.
As one of Lumen’s data analysts put it:
“When I joined the team, I immediately saw this process was fit for automation.
Marfa Popova
That’s when she took it upon herself to search for a solution that could transform their workflow—and found INSYNCR.
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🌟 Implemented Solution:
Meet INSYNCR: The Game-Changer in Automated PowerPoint Reporting
Lumen Research discovered INSYNCR—a tool that connects live Excel data to PowerPoint slides, automating report creation and reducing repetitive work to near zero.
With INSYNCR, Lumen now:
- Links analysed data from Excel directly into PowerPoint templates.
- Refreshes reports instantly for the latest data.
- Generates snapshot PDFs or Slide decks of the reports with at the click of a button.
- Maintains visual consistency across all presentations.
- Removes inter-departmental communication barriers and collaboration obstructions.
No more broken paths. No more formatting errors. Just clean, professional, correct, and up-to-date reports—Every. Single. Time.
🚀 Resulting Impact
Efficiency, Scalability, and Strategic Value Unlocked
The implementation of DataPoint led to immediate and tangible results across Lumen’s analytics team and client-facing operations:
This transformation didn’t just improve internal operations—it elevated the client experience too:
- Faster Turnaround:
- Increased Trust and Repeat Business:
- Scalable Growth:
Clients now receive more timely, relevant reports (e.g., quarterly, monthly).
Consistency and reliability encouraged clients to request more reports—creating a new revenue stream through recurring services.
Lumen now produces more reports in less time, all while maintaining a high standard of insight and presentation..
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⚡️ Key Takeways
Lumen Research’s success with INSYNCR delivers valuable insights for any analytics-driven organization in the marketing research space and is a testament to how smart automation tools can transform your workflow, increase your output, and boost your impact.
- Automation Empowers Growth:
- Dynamic Reporting Drives Better Conversations:
- Focus on Insight, Not Formatting:
- Seamless Tool Integration Matters:
Streamlining your reporting process doesn’t just save time—it unlocks your team’s potential to scale operations and drive recurring revenue.
Real-time data and attention metrics in well-designed decks elevate client communication and decision-making.
Freeing your analysts from formatting tasks allows them to deliver more value through insight, storytelling, and strategic recommendations.
INSYNCR’s compatibility with Excel and PowerPoint made it easy to adopt and integrate without major process changes.
👉🏼 Take Charge Now, and Become Your Team’s Automation Guru!
