Customer story

Lumen Research: more reports per analyst, and a new revenue line

Lumen Research runs eye tracking studies with data from more than 700,000 individuals and reports the results to clients.

individuals in the data

700,000 plus

reporting, where it was ad hoc

Monthly and quarterly

revenue from reporting

Recurring

Before

Manual copy and paste from analysis into decks, and Excel links that broke. Reports took longer than the analysis.

After

Linked templates with instant refresh and Snapshot PDFs. More reports per analyst, clients moved to monthly and quarterly reporting, and reporting became a recurring revenue stream.

“It saves me so much time, by taking the administrative and repetitive away, so I can focus on quality.”

Lumen Research

How it was built

One Microsoft PowerPoint template. Each figure, chart and table bound to the data it comes from. A filter for the record (company, client, market) and Snapshot to produce one file per record. Refresh for the next cycle.

Quoted as published on insyncr.com. Nothing here goes beyond the public story.